{"product_id":"proof","title":"Proof","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eHow far would you go in your search for certainty? And once you get there, how do you convince others?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrom the medieval Islamic world to the recent pandemic, scientific progress has relied on different methods of establishing fact from fiction. Today, in the face of ever-increasing \u003cem\u003edis\u003c\/em\u003einformation, how we prove things - to ourselves and others - has never felt more urgent.\u003c\/p\u003e\n\u003cp\u003eBut there is far more to proof than axioms, theories and scientific laws: when demonstrating that an experimental medical treatment works, persuading a jury of someone's guilt, or deciding whether to trust a new type of financial transaction, weighing up evidence is rarely simple.\u003c\/p\u003e\n\u003cp\u003eBestselling author, statistician and epidemiologist Adam Kucharski ranges across science, politics, philosophy and economics to explore how truth emerges - and why it falters.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jonathan Ball Publishers","offers":[{"title":"Paperback","offer_id":51202136473888,"sku":"9781788169097","price":380.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/2916\/0559\/files\/9781788169097_b223e13a-c1d0-4ec5-b273-b82144dc8a6b.jpg?v=1778848981","url":"https:\/\/www.thebookkeepershop.co.za\/products\/proof","provider":"The Book Keeper Shop","version":"1.0","type":"link"}