South Africa welcomed 10 million overnight visitors, an increase of 12.8% YOY (Source: Pressreader.com), Lesotho received almost 1.08 million visitors and Swaziland received more than 725k visitors in 2016 (Source: Trading Economics & Press Reader, 2016), Rough Guides was the No. 3 travel guide publisher in 2016, worth £3.3 million (Nielsen Bookscan)